New Juicy Couture

We have a new frame line! Now carrying…



Preparing your child for an eye exam.



Preparing your child for an eye exam

Eye exams are really very easy! Preparing children (and parents) ahead of time will help make the experience relaxing and fun.

  • Pediatric exams often involve different types of tests that a parent may be used to. The testing we do is to evaluate the health of the eyes, how well they see, as well as how well they work together.
  • Talk to your child about what to expect, you can practice at home, by having them cover one eye and picking objects out in the distance.  You can practice looking at their eyes with a light, and putting in artificial tears while they are laying down. Try this with a stuffed animal.
  • There are books available that talk about glasses, which may help prepare your child.
  • There are no wrong answers or reasons to be nervous as a parent. Don’t question your child during the exam if they are not reading as good as you would expect. The doctor will know if they are making up answers or being truthful.
  • Be calm when you discuss the exam with your child, if you are nervous they will feel it. Say positive things. Refrain from saying statements like ” he/she is not going to like it” in front of your child.
  • There will be eye drops. They are really not a big deal, they may sting a little. We will have them tip their head back and close their eyes to put them in. We will be honest and explain everything we do because we want your child to trust us.
  • Bring a favorite stuffed animal if you like.
  • Try to schedule your appointment around nap time.
  • The doctor will decide which drops to use based on the childs needs during the exam. Drops will dilate the pupil and make it hard to focus up close for at least 4-5 hours, and in some cases up until the next day.
  • Let us know if you need a letter for school.
  • Don’t forget sunglasses.

Latest in lens treatments and protection from harmful light rays.





Introducing Crizal Prevencia

  • Designed to selectively filter out harmful light while letting beneficial light pass through
  • Deflects harmful Blue-Violet Light by 20% and 100% UV
    • Blue-Violet Light is harmful to retinal cells and is one of the risk factors for the onset of age-related macular degeneration (AMD)
  • Has an E-SPF of 25
  • Enhanced cosmetics so that lenses are less visible in frame

How much do you know about E-SPF?

How much do you know about E-SPF?

To this day you probably have not heard of SPF in this context.

The Eye-Sun Protection Factor (E-SPF) is a new international index certifying the overall UV protection provided by a lens. It is an objective rating system developed by Essilor International which can rate any lens for daily eyewear as well as for sunglasses.

With the Eye-Sun Protection Factor, you can now compare the levels of UV protection provided by all kinds of eyewear, including clear, photochromic, and sun lenses (tinted or polarized). Ask your Eye-Care Professional for advice.

UV dangers shown in 6 key-facts

  • The eyes are the only internal tissues of the body directly exposed to UV light
  • 40% of annual UV exposure occurs when we are not in full sunlight
  • 90% of visible premature aging is caused by UV damages
  • 3.2 millions of people go blind every year from prolonged UV exposure.
  • UV accelerate the appearance of cataract : 20 millions of surgeries are performed every year worldwide
  • Children’s annual UV exposure is 3 times higher than that of adults

 Visit the E-SPF website for more information

And last but not least, protects your children’s eye’s!

According to this website:

80% of all UV exposure occurs before the age of 18 !

5 UV tips for children

  • Seek Shade !

Avoid sun exposure during the sun’s peak hours. Explain the “shadow rule” to your kids: short shadows = seek shade. When shadows are shorter than objects throwing them, they should avoid direct sunlight.

  • Cover up !

Teach your kids good sun protection habits. For their outdoors activities, always cover them up with clothing + a broad-brimmed hat + sunscreen + UV protective sunglasses.

  • Remember

Children need protection from the sun’s harmful ultraviolet rays whenever they’re outdoors. Not only in full sunlight. UV rays are invisible and insidious : they can come through the clouds, reflect on the sand, or demultiplicate on the water. Don’t forget to protect your children’s eyes and skin everyday.

  • Keep newborns out of the sun

Infants under 6 months should be kept out of direct sun as much as possible. Their skin is not yet protected by melanin and their eyes are particularly fragile.

  • Choose wisely !

For their skin, choose a broad-spectrum sunscreen, with a sun protection factor (SPF) of 30 or higher. For their eyes, make sure their eyeglasses filter both UVB and UVA rays. In summer, choose sunglasses that wrap around for maximum protection. On corrective glasses, look for the best UV protection. Ask your eye-care professional about E-SPF.


This information can all be found at

Maggiore Family Eye Care Grand Opening and Ribbon Cutting

Join us to celebrate our Grand Opening! Thursday November 29th from 5-6:30 pm. Hors d’oeuvre’s will be served. Come see the latest designs from Fossil, Kate Spade, Jlo, Nike and Nautica frames.


Download (PDF, 245KB)