Costa Del Mar new style: the Cortez

Inspired by the sea… Costa introduces  new style for 2015, the Cortez

How much do you know about E-SPF?

How much do you know about E-SPF?

To this day you probably have not heard of SPF in this context.

The Eye-Sun Protection Factor (E-SPF) is a new international index certifying the overall UV protection provided by a lens. It is an objective rating system developed by Essilor International which can rate any lens for daily eyewear as well as for sunglasses.

With the Eye-Sun Protection Factor, you can now compare the levels of UV protection provided by all kinds of eyewear, including clear, photochromic, and sun lenses (tinted or polarized). Ask your Eye-Care Professional for advice.

UV dangers shown in 6 key-facts

  • The eyes are the only internal tissues of the body directly exposed to UV light
  • 40% of annual UV exposure occurs when we are not in full sunlight
  • 90% of visible premature aging is caused by UV damages
  • 3.2 millions of people go blind every year from prolonged UV exposure.
  • UV accelerate the appearance of cataract : 20 millions of surgeries are performed every year worldwide
  • Children’s annual UV exposure is 3 times higher than that of adults

 Visit the E-SPF website for more information

And last but not least, protects your children’s eye’s!

According to this website:

80% of all UV exposure occurs before the age of 18 !

5 UV tips for children

  • Seek Shade !

Avoid sun exposure during the sun’s peak hours. Explain the “shadow rule” to your kids: short shadows = seek shade. When shadows are shorter than objects throwing them, they should avoid direct sunlight.

  • Cover up !

Teach your kids good sun protection habits. For their outdoors activities, always cover them up with clothing + a broad-brimmed hat + sunscreen + UV protective sunglasses.

  • Remember

Children need protection from the sun’s harmful ultraviolet rays whenever they’re outdoors. Not only in full sunlight. UV rays are invisible and insidious : they can come through the clouds, reflect on the sand, or demultiplicate on the water. Don’t forget to protect your children’s eyes and skin everyday.

  • Keep newborns out of the sun

Infants under 6 months should be kept out of direct sun as much as possible. Their skin is not yet protected by melanin and their eyes are particularly fragile.

  • Choose wisely !

For their skin, choose a broad-spectrum sunscreen, with a sun protection factor (SPF) of 30 or higher. For their eyes, make sure their eyeglasses filter both UVB and UVA rays. In summer, choose sunglasses that wrap around for maximum protection. On corrective glasses, look for the best UV protection. Ask your eye-care professional about E-SPF.

 

This information can all be found at http://www.espf.com/

Lilly Pulitzer sunglass giveaway

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